20 Feb
Alcohol Is Not A Teen Social Norm – Anti-Alcohol PSA Video
Posted on 2010 under Teenage Alcoholism | 25 Comments
Audience: 6-12; Synopsis: This video featuring the voices of Maine youth was produced as part of the media campaign: “If You Think Most Kids Drink–Think Again.” The “Think Again” campaign was a series of 4 television ads featuring Maine youth. The conceptual model represented by the theme “Think Most Kids Drink? Think Again!” is grounded in research that demonstrates the importance of perceived social norms in young people’s decisions about alcohol use. For a variety of reasons, including a barrage of media messages that glamorize alcohol use, young people often over perceive these norms. Their mistaken belief that “everybody else is drinking” leads to a subtle pressure to conform to a norm that doesn’t exist in reality. The fact is that most middle and high school students in Maine are not using alcohol. This expanded video incorporates additional footage with the ads to delve into some of the issues around underage drinking. The accompanying guide can be used to stimulate a discussion about underage drinking. Public domain video.
Duration : 0:6:22
Discussion of the problem of teenage drinking and driving, made in cooperation with the Yale Center of Alcohol Studies. 3 college men, one doing no drinking, one drinking beer and one drinking heavily are studied. Results are compared to effects of equivalent amounts in rats. Depicts an accidents resulting from only casual drinking before driving. Shows rat experiments, teenagers drinking in bar and dancing, and alludes to death of one couple because of driving while intoxicated. Producer: Centron Corporation. Young drivers are a high-risk group, partially because they are young and just learning the rules, but that is not the only reason. Young drivers often think they are invincible; that the crashes caused by teenage drinking and driving reported on the news will never happen to them. According to the Insurance Institute for Highway Safety, the youngest drivers are less likely to drive after drinking, but are more likely to crash when they do, because of inexperience with both alcohol and driving and the combination of the two. In 2003, 27 percent of 16-20-year-old passenger vehicle drivers fatally injured in crashes had high BACs (0.08 percent or more). The percentage of high BACs was much lower among females (13 percent) than among males (33 percent), and also was lower among 16-17-year-old drivers (16 percent) than among 18-19-year-old (30 percent) or 20-year-old (35 percent) drivers. In many high schools, students come face to face with the effects of teenage drinking and driving, with presentations from groups like Mothers Against Drunk Driving (MADD), or Students Against Destructive Decisions (SADD). These education programs help to raise awareness. The federal government has taken steps in the past decade to bring attention to the issue, and there are consequences for young drivers charged with drinking and driving. In many states, a teenager will lose their license for a period of a year or longer if they are convicted of driving while intoxicated. On November 28, 1995, President Clinton signed legislation that included a provision forcing states to adopt and enforce a “zero tolerance” policy against teenage drinking and driving. Since that legislation’s inception, “zero tolerance” policies have been criticized, saying that such policies are unfair because they may unfairly punish an innocent teenager who may be driving an intoxicated friend home or because they are in the same area as a teen who has been drinking. It seems that zero tolerance policies may not be all bad however. According to the Insurance Institute for Highway Safety, studies of zero tolerance laws indicate they reduce crashes in [the 13-19] age group. A study of 12 states passing zero tolerance laws reported a 20 percent reduction in the proportion of fatal crashes that were single-vehicle nighttime events (crashes likely to involve alcohol impairment) among drivers ages 15-20. Alcohol and a teenage driver is a very dangerous combination, one that may be avoided through parental involvement and education. Keywords: Substance abuse: Alcohol; Car culture: Youth; Safety: Automotive; Alcoholism drinking colleges students men boys rats experiments laboratories safety accidents mourning grief. Alcohol Safety films Safety education Drunk driving Teenagers Bars Roadhouses Automobiles (accidents) Accidents (automobiles) Lawrence, Kansas (history and culture) Restaurants Rats Scientists Research Experiments Chemistry Danger Death Danger Lurks Safety. Creative Commons license: Public Domain.
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